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About

A career built on marketing, branding, and the change that drives it.

Hi. My name is Michael, but I go by “Mitch” (yes, there’s a decades-old story behind that nickname).

Interesting times we have upon us. No one saw this pandemic coming –  or the Great(er) Depression that it is leaving in it’s wake. Lots of change all at once with no real certainty on the horizon. It’s a marketing change agent’s dream and nightmare at the same time.

Chances are that you’ve seen my resume or you wouldn’t be here. A quick paragraph or two about my career to this point: I’ve been in a variety of corporate marketing roles over the years. I’ve been everything from a marketing department of one – to recruiting, managing and leading a team of 7 people, to even owning my own branding company at one point. I’ve also been sought out to provide thought leadership to the media from time to time, and published a quick book a few years ago. So I bring vast experience.

But wait, I’m not done.

Not to be outdone by this pandemic, I’ve since acquired 8 different digital marketing-related certifications, and certification from Cornell University in Change Management – a focus area that is going to be in very high-demand in the Covid economy, especially for career marketing leaders.

Certainly not a slacker. 

Needless to say, these are very unique and interesting times. I’ve been on both sides of the hiring table and I can tell you – hiring organizations have the opportunity to bring on talent that perhaps they were not initially looking for, or thought would be available.

Click around the site here, and if you feel a further conversation would make sense, get in touch. We’ll see where it goes…

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